POLITICO Massachusetts Playbook: Healey's screen time boost
View in browser BY LISA KASHINSKY FIRST IN PLAYBOOK — Maura Healey’s first television ad of the general election begins with a medley of her greatest hits as attorney general and ends with her tried-and-tested pitch for governor. “Maura Healey protected homeowners and consumers from predatory lenders. She stood up to ExxonMobil for lying about climate change and took on Purdue Pharma and the Sacklers for fueling the opioid epidemic,” a male narrator intones. “As governor, she will protect reproductive freedom, cut taxes, improve education and make Massachusetts more affordable.” “Results” hits the airwaves today as part of the $4.5 million advertising campaign Healey has planned through the November election. While the narrator doesn’t mention Healey’s running mate, Salem Mayor Kim Driscoll, their joint campaign logo appears at the end of the 30-second spot. Healey is going up with her second ad — she aired her first, “Teamwo...