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The Democratic Party Needs A Total Rebrand And we need it yesterday Ally Sammarco Mar 3 The Democratic Party has a branding problem. Yep, shocker. Despite being the only party in this country that actually believes in democracy, fights for working people, and trying to keep the planet livable, Democrats still somehow struggle to sell themselves. Meanwhile, Republicans have turned whining into a political strategy, made “owning the libs” a governing philosophy, and turned their base into a full-blown personality cult. And yet, they manage to make themselves look like the ones fighting for America. That’s branding. So, what’s the fix? Take the Flag Back At some point, Republicans decided they owned patriotism. They wrapped themselves in the flag, turned it into a partisan symbol, and convinced millions of Americans that  they  are the only ones who love this country. And instead of fighting for that imagery, Democrats let it happen. It’s time to take the flag back. The Democrati...

    04 October 22 Live on the homepage now! Reader Supported News   FOCUS: Hamilton Nolan | The Democrats Are Purposely Boosting Far-Right Republicans. This Will Backfire Hamilton Nolan, Guardian UK Nolan writes: "An alarming number of people employed as professional political strategists by the Democratic party do not seem to understand what 'politics' actually means." Democratic strategists have spent millions of dollars to aid extremists, on the theory they’ll be easier to defeat in the general election. We will all live with the consequences A n alarming number of people employed as professional political strategists by the Democratic party do not seem to understand what “politics” actually means. If this sounds too cute to be true, think of it another way: if all of the professional political strategists employed by the Democratic party  do  understand what “politics” actually means, they are negligent and willing to do harmful things for short-term gain. E...