Middleboro Review and so on

  Why the GOP's spending advantage is nowhere near as big as it looks New data shows Republicans are getting very poor bang for their buck David Nir Oct 4 Democrats across the country have been worried about getting swamped by a late flood of Republican money, but a new report shows they have less to fear than the raw dollar totals might indicate. That’s because even though Republicans have built up a massive spending advantage on the airwaves in key races, they aren’t getting anywhere near the bang for the buck that Democrats are. New data from AdImpact shows that, across nine of the most competitive Senate contests, Republicans had spent $563 million on advertising through the end of September versus $375 million for Democrats—a gap of 60% to 40% in favor of the GOP. But in terms of the actual number of ads aired, the difference is much smaller. In total, Republican ads have run roughly 290,000 times, while the Democrats’ have appeared approximately 250,000 times. That’s a much ...